It All Started With a Nail Technician

Behind every successful business is a personal story.
And the story of RIOR NAILS didn’t begin with warehouse shelves, shipping logistics, or retail plans.
It started at the nail desk — with a technician working hands-on, eight to ten hours a day, without shortcuts, focused on every single nail.

Back in 2009, the founder of RIOR NAILS began her journey in the nail industry. First, as a technician in a small studio. Then, as an educator, training professionals across Ukraine. Later — as the owner of a salon with a team of 17 specialists and a schedule booked months in advance.

But even with this level of demand and experience, one issue remained:
Even the most well-known products on the market failed to deliver the comfort, consistency, and control needed in real salon conditions.
That gap — between expectation and reality — became the starting point for change.

The First Step: Opening the RIOR NAILS Store

In 2017, after thousands of hours spent at the nail table and hundreds of training sessions delivered, a decision was made:
to create a space where professionals could find reliable, technician-approved products.
That’s how the first RIOR NAILS store came to life.

Seventeen square meters in the center of Dnipro. A starting budget of $5,000. A scooter sold to help fund the opening.
No investors. No gloss. Just commitment.

We painted the walls ourselves. Laid the carpet. Tried to fill the shelves with the small range of products we had.

On opening day, a visitor looked around and asked:
“Is this really it?”
It stung. But that moment became our turning point.

Because even with limited stock, we knew one thing:
Those shelves would only be filled with products that earned trust.
We didn’t set out to be just another store. We wanted to build a place that professionals would return to — not because of ads, but because of results.

RIOR NAILS Today — The Leading Platform for Nail Professionals

Within just three months of launching, RIOR NAILS grew into a fully stocked professional store and became an official distributor of top-tier Ukrainian brands. The road ahead included growth, challenges, tough decisions, and emotional milestones — but never once did we question the direction we were heading. We knew we were building something that mattered.

Today, RIOR NAILS is a one-stop destination for everything nail professionals need — from starter kits to premium innovations. But we don’t just sell products. We hand-pick, test, and constantly update our range based on the evolving needs of technicians, salons, and training centers.

We offer:

• All of Ukraine’s leading nail brands — in one place, without overpricing or delays;

• The latest launches — we’re often the first to carry them thanks to our direct partnerships with manufacturers;

• The most diverse selection for training academies that focus on real results;

• Professional-grade products for salons that prioritize speed, consistency, and excellence.

We’ve built a space where nail professionals can find everything they need — from base coats to color gels, from drill bits to lamps — without wasting time on logistics or worrying about product quality.

This Is Where It All Began: The Birth of DARK BY RIOR

RIOR NAILS became more than just a store. It became a space for daily dialogue with nail professionals.

Every day we listened to questions, observed feedback, and responded to real-world challenges. We didn’t just sell — we immersed ourselves in the industry.

This experience laid the foundation for launching our own brand: DARK BY RIOR, introduced in 2019.

We didn’t invent a concept — we filled the gaps we had witnessed firsthand:

• Easy application

• Stable formulations

• Perfect texture

• Precise self-leveling performance

DARK BY RIOR was born from within the craft — from practical salon routines, retail experience, and the trust of technicians who supported us from day one.

Today, the entire DARK BY RIOR collection is available at RIOR NAILS — a natural continuation of a story that began in just 17 square meters.

Visit Us — We Speak the Language of Nail Professionals

RIOR NAILS is built for everyone:

• For those just starting their journey in the nail industry

• And for seasoned professionals managing a full schedule of clients

We don’t just offer products — we provide expert consultation, grounded in real experience. Our team has over 15 years of hands-on practice in the nail industry, and through DARK BY RIOR, we stay deeply connected to the everyday work of professionals.

That’s why we truly speak the same language as those who work with a brush every day.

Visit one of our stores in Dnipro:

• Delmar Shopping Center, Yevropeiska St. 9A, Ground Floor

• Karavan MEGASTORE, Nyzhnodniprovska St. 17, First Floor

Every detail is considered — from product selection to personal advice.

RIOR NAILS — Your Space for Professional Nail Care.