DARK’s new Ivory collection: universal base coats for perfect manicures

Shades never seen before in DARK

In a world where it feels like everything has already been done, we’ve crafted something truly new.

The delicate wedding manicure, milky nails, flawless classics, and the perfect nude — these requests echoed from professionals time and again. And these became the foundation for our latest collection of gel base coats for nails.

This isn’t just a product launch — it’s a response to a demand every skilled nail technician hears daily:
“I want a gel nails base coat that fits everyone. Not pink, not grey, not plain white. Just the perfect shade.”

Starting from scratch, we created more than just a nail base coat — we developed versatile solutions that seamlessly adapt to any look — from classic milky french nails with glitter, to subtle everyday wear, or soft ombré styles.

This collection is especially tailored for wedding manicures: soft, elegant, with just the right opacity. These milky pink and milky white gel nails base coats have minimal pigmentation but provide perfect coverage — the go-to choice for the gentle wedding manicure trend.

These gel base coats for nails aren’t merely a trend. They’re practical, reliable tools that help you achieve that flawless bridal look — looking impeccable on every skin tone and in every style.

Why this is more than just another collection

At DARK, we already offer over 40 camouflaging gel base colours. You might think that’s plenty of options for a gel nails base, yet time and again, we found ourselves asking:
“Why isn’t there that one perfect shade — neutral, light, without pink or yellow undertones?”

We’ve heard it from nail professionals too:
“This is a good base, but it’s not for everyone.”
Which means — it’s not perfect.

Our new gel base color collection is the result of over two years of dedicated development. We tested formulas, colour pigments, opacity, and performance on various skin tones. We sought a balance — not pink, not yellow, not cold, not milky, but visually light and richly pigmented. A tone that suits everyone, looks luxurious, and is perfect both for milky nails and delicate wedding manicures.

What we created isn’t just classic nudes. These are refined, high-end, meticulously crafted shades that were genuinely missing from the market. They work perfectly for full coverage, nail art, blending — and importantly, they don’t require any extra “tricks” to look flawless.

Whether it’s a milky french nails look, a wedding manicure, or even a basic strengthening layer, everything appears harmonious — free from any questionable hues that need correction. These are exactly the base gel colours that were missing from your nail polish kit professional collection.

Development — the journey to perfection

These gel base colours didn’t appear by chance. Behind every base lies dozens of unsuccessful samples and over two years of searching for that perfect shade.
We meticulously tested pigments across various skin tones — warm, cool, olive undertones — aiming for a universal balance that neither reddens nor dulls the fingers, but instead enhances a well-groomed, sophisticated tone.

Nail professionals put these shades to the test in real salon settings:

• For strengthening — assessing whether the gel nails base coat spreads evenly;

• For extensions — ensuring it applies smoothly without pooling;

• For full coverage — confirming a clean, uniform texture without any ‘windows’ or patchiness.

We experimented by mixing bases, monitored their behaviour under UV LED lamps, and evaluated gloss and opacity. Ultimately, we developed shades that perform consistently, regardless of technique.

This isn’t a “trial” collection — these colours stay at the top of the charts. When a nail technician searches for the ideal gel colour base coat suitable for delicate wedding manicures, milky nails with glitter, or minimalist nudes, they choose these bases. And their clients choose them again and again.

Because each shade is a must-have — never left sitting unused in a drawer. They enter circulation immediately, becoming the signature “client favourite” colour.

Collection composition
This is not just six new shades. These are six precise solutions.
We approached the creation of these gel base colours as one would approach crafting a perfume — thoughtfully, carefully, with a deep understanding of the nuances.

•  Shades 76–79 are neutral, shimmer-free camouflage base gels suitable for literally everyone.
  Perfect for milky nails, nude designs, delicate wedding manicures, or simply as a standalone daily base gel colour. These bases don’t mask the natural beauty of the nail but rather enhance it. They are the go-to nail base coats when purity, subtlety, and professional aesthetics are desired.

•  Shades 80 and 81 feature a delicate shimmer that creates a subtle inner glow.
  These tones are a gem for milky nails with glitter, offering sparkle without being overpowering. Ideal for festive or bridal manicures that require something special — yet understated.

•  The collection also includes two medium-density builder gels designed for professionals working in architectural techniques, nail extensions, or natural nail strengthening.
  Their formula delivers soft, controlled structure with a natural finish.

•  And of course, two top coats complement the set: one with a high gloss finish, and one with a delicate shimmer. Crafted specifically to pair with the new bases, they enhance the depth of the shade without overpowering it.

This is not just a colour set. It’s a system where the gel base coat for nails, builder gels, and finishers work seamlessly together.
A collection that allows you to create a complete look from start to finish — tailored for every client and every request.

Why nail technicians will choose this collection again and again

A successful gel base coat for nails is not just one you buy once.
It’s the one you come back for — time after time. And this collection was designed precisely for that reason.

Technicians already know how rare it is to find that perfect shade your client wants to return to again.
We’ve created those bases. Perfect for delicate bridal manicures, everyday looks, minimalist designs, milky nails, or subtle ombré styles.

Their versatility is key:
– suitable for every skin tone,
– adaptable for every season,
– fitting any mood — from elegant wedding manicures to subtle nudes for everyday confidence.

The true secret to repeat sales isn’t flashy packaging or early hype.
It’s the moment your client says:
“I’ll have the same shade as last time.”

Conclusion: it’s not just bases — it’s solutions
These aren’t just new gel nails base coats. They’re the answer to every technician’s dilemma:
“What do I choose when a client wants something calm but not boring?”

•  Looks luxurious.
•  Suits everyone.
•  Lasts perfectly.

This is the milky nails with glitter look that never goes out of style.
It’s the bridal manicure that’s understated yet opulent.
It’s the gel base colour that requires no explanation — it simply applies flawlessly.

Try one shade — and you’ll understand why these sell out fast.
This is DARK’s new classic, crafted not for a moment, but for the long haul.

Ivory collection: perfect base shades for everyone

Discover the Ivory collection — expertly crafted gel base coats for nails that deliver flawless coverage and versatility for every client. These base gel colours combine a smooth, self-leveling consistency with ideal pigmentation, making them perfect for delicate bridal manicures, milky nails, and subtle everyday looks.

Each shade in this collection has been meticulously formulated to provide a reliable nail base coat that cures evenly under UV LED lamps, ensuring long-lasting wear and minimal thickness. The gel base colour offers excellent adhesion without the need for a primer, reducing application time while maintaining professional results.

Highlights of the Ivory collection include:

• Six refined, neutral shades tailored for universal appeal — from classic milky white nails to soft nails milky pink tones and elegant milky white French nails.

• Two medium-density builder gels designed to strengthen natural nails and support sophisticated nail architecture.

• Two complementary top coats, including a glossy and a subtly shimmering finish, perfectly matched to enhance the base colours.

This collection exemplifies the modern gel base colour trend, combining beauty and function in every bottle. Ideal for nail technicians seeking professional gel polish solutions that deliver consistent, high-quality results across all skin tones and nail types.